Value is extra benefit, free service with selfless efforts. Value-added is mostly inclined in the telecommunication industry as extra benefit, satisfaction, gain, or willful appreciation for a service patronage. This is a commitment value. If you did not patronize the coy you may not have the value.
So, value is a determinant of commitment and such commitment makes you obligated by devotion or passion for such service. In a first time shopping experience, you were not assisted or shown a warm welcome which ordinarily you deserve as a customer who values his money. Later you decided to buy a little worth of items in another store and appreciated from the entrance to the interior and exit. How would you feel? Elated, satisfied, amazed or pleased. Your commitment has earned you a value in value and will make you to come again.
In my years of experience in customer service, I have seen lots of people coming to me that they value me. Many customer value you for so many reasons, even prefer to meet you in person all the time for a good shopping experience. One way or the other, I realized that I have developed a value in myself and towards the business that makes me stand out amongst others.
The first key value that is most important is Honesty. You must be truthful to your customers. For every commitment to consumption, every customer in their cerebral consciousness would have undergone listening, reading, tasting, touch, feel, imagination, experience and conviction. These are some the knick-knacks of consumption in every customer. In a retail, you need experienced Supervisors and Managers to handle the customers professionally inorder to render good outward value.
A good value is to understand the customer’s intention to buy the particular item and not with the intention of getting the concentrated money value out of him. Be curious to know, why, how, where, and what and render your unalloyed professional assistance. When you have this interaction, you will gain friendship and extended relationship
A piece of cake was sold for $2. What is the value and worth? Literally, the value cost is $2 while the worth is Cake. After purchase, you realize that the piece of cake is better consumed with the iced baked cream except the cellophane. By implication, the $2 bill value is maximized on the iced baked cream. Such product would be more preferred for its value and the more people get informed about it.
Value is extra, selfless, and additional skills or service rendered for and to without any registered obligation. There is no negative to value!
For the benefit of this topic, we have decided to discuss three (3) basic Value categories:
A. Individual Value:
Do you possess any value? Could you work extra hours in your establishment without demanding a raise? Could you assist others in their needs? Could you recommend others before yourself? Could you work under pressure? Could you train others who are aspiring your position without it affecting you? Could you easily delineate between work and play?
As an individual, your parents are watching you, teachers are noticing you, your co-workers are watching, your spiritual counselors are watching etc. Your value attributes comes from what your offer others that may not be able to offer.
Doing more that the minimum, rendering exceptional customer service, selfless service, creativity, honesty, truthfulness, helping hands, showing appreciation, praises, bluntness, homely, courteousness, friendliness, listening, neatness etc.
When an individual possesses some of the above attributes it triggers relationships. We need to cultivate good habits to aid our ways, existence and coexistence.
B. Cultural Value: There is the utmost concentration in achieving greater success in life in the retail or any form of establishment. The duty, performance and delivery of any organization is backed by the human efforts. The business value stem from the goal, mission, vision, objectives and purposes. These are the sole trend in which employees are guided, trained, empowered and learn. The vision and goal is very important to achieve a business value. We have pioneer staffs, new entrants, and continuous new entrants. The pioneer develops with culture and steadily uses the yard stick to develop more and affect orders. By following the rules and guidelines of the establishment and trying to achieve the goal. If the real focus is about the customers, they would require consistent training and learning behaviors of customers and how to affect them more positively. As this methods, approach, process and mediums evolve they develop a cultural value. What they are known for!
This category of value is easily perceived in the organization especially when the employees are well motivated, appreciated, trained, disciplined and committed to work. Most employers fail to develop a cultural value. The employees are the key to a successful business value. When customers are well treated and catered for, they in turn develop more relationships through the individual and close rapport with the company. Some customers due to this prefer to deal with some certain employees than the other. When such staff resigns or transfers some customers would love to move with the person.
• We have seen parents who move their kids to follow a teacher to a new school
• Some customers withdraw their funds into another bank because of a valued bank employee who resigned for another bank
• Some customers prefer to shop in any branch a particular manager is being transferred.
Customers are unconsciously entrenched into the cultural trend of the organization without them knowing it.
C. Corporate or Business Value:
The corporate value is an overall perception of an organization in contextual contents. How do we mean? Corporate value is an essential element to customers’ loyalty. We have an equation to prove this
Individual value (IV) + Cultural value (CV) = Business Value (BV)
The start of any business is conceived by an individual to another individual. Shared thoughts and knowledge encourage a culture for the practice. The successful implementation permeates to corporate business. The Human is an essential factor of Value!
There will always be good and bad employee. You can only discover to determine the relevant employees by the virtue of their values. How come some employees with potent good values end up being bad? This is very sultry and logical. Many fail to harness their values with personal goals (ambition). Although the yard stick between personal goals and personal values may not be measurable in terms of our desire for wealth. Your value is what is seen in the outward of you but your desire is hidden in you. Most people end up bad because of their unconscious consideration of the outward effect.
When value is tainted, it affects virtually everything!
The corporate value of any organization is developed and promoted by the Directors, cascaded down by the Key Managers, Supervisors and down to the least of the employees. But remember, the culture is developed from the grass roots to the up management and down the line, simultaneously. There is an aggregate line of perception that project the real image of the corporate value where the customer aligns positively with the company.
In real time business sense no one offers 100% added value. It is expected that these values from time to time should be doubled if employer and employee demand and agreement meets expected delivery at 80% customer perception being the maximum.
The success factor is attributed to the Management of such companies (The people). The company name is awarded and not the employees.
We have discussed the values in three categories as subject to quality customer service. When quality service is rendered value is upheld at an aggregative. It must be sustained at the line of equity and time. When individuals value one another, when we work and team together we achieve an overall success.
Some experiences I had with business owners, managers, supervisors and customers. Some difficult, tough, blunt, intuitive, despotic, timid, unruly, treacherous and I was able to break through. Being able to survive these choices of people has made me a better person. The word selfless service has encouraged me to rise. Anyone’s behavior should not be a matter to your aspiration. Surely, such person has a value you can emulate because you are not perfect either.
Your values are your success formulae! Keep learning.
Davak Systems & Technology 